Framing


The Rising Caffeinated Tide That Lifts All Boats

I was miserably unemployed for awhile after college, and took a drudge job at Starbucks to break the monotony. It turned out to be a really fulfilling experience, so I’ve got a soft spot for them. And now, Taylor Clark at Slate puts some data behind some arguments I’ve been using for years to defend my corporate BFF:

Soon after declining Starbucks’s buyout offer, Hyman received the expected news that the company was opening up next to one of his stores. But instead of panicking, he decided to call his friend Jim Stewart, founder of the Seattle’s Best Coffee chain, to find out what really happens when a Starbucks opens nearby. “You’re going to love it,” Stewart reported. “They’ll do all of your marketing for you, and your sales will soar.” The prediction came true: Each new Starbucks store created a local buzz, drawing new converts to the latte-drinking fold. When the lines at Starbucks grew beyond the point of reason, these converts started venturing out—and, Look! There was another coffeehouse right next-door! Hyman’s new neighbor boosted his sales so much that he decided to turn the tactic around and start targeting Starbucks. “We bought a Chinese restaurant right next to one of their stores and converted it, and by God, it was doing $1 million a year right away,” he said.

The article also mentions that, unlike Wal-Mart, they don’t compete on price, so they actually have to make people like their products, which is a depressingly rare corporate strategy. But I also think Starbucks was responsible for introducing the whole concept of “good coffee” to the American conscience, thereby expanding the market for indie cafes. Many people think Starbucks coffee is swill, but I bet the only reason it occurs to them to make that judgment is because Starbucks spent the last fifteen years saturating them with the idea that coffee is something they should be picky about. That’s the sort of meme you can only propagate if you’re a very big company, and indie cafes should be somewhat glad that Starbucks spent the billions of dollars needed to spread that message for them.

I always wondered if my San Francisco location gave me a false impression of a robust, diverse cafe economy in America. I mean, if there’s going to be a Starbucks backlash anywhere, it’s gonna be here. But it sounds like small cafes are doing well anywhere that there’s demand for them. I certainly don’t think Starbucks is perfect (I hang out in indies usually), and I sympathize with anyone who hates the coffee or the cloying ads, but overall it’s a good thing they’re in business.

(via Daring Fireball)

Dec 30 2007 07:32 pm | Civic America and Framing | trackback | No Comments »

A Convenient Phrase

I found this in Lawrence Lessig’s column in this month’s Wired:

Good journalism likes two sides to every story. Lazy journalism fails to distinguish between objective sources and interested parties – and this issue has interested parties aplenty, from ­industry-funded think tanks to hired PR firms, feeding the press the disinformation it needs to make the story sound balanced. This is the media’s own inconvenient truth – that the institution charged with reporting the facts is so easily manipulated by those whose “salary depends upon [our] not understanding” the facts (to reuse Gore’s favorite Upton Sinclair quote). The result is the perfect storm for obfuscation. You can’t buy the story outright, but you can twist it enough that the truth is no longer recognizable.

It reminded me of a recent Rockridge article, Occupation: The Inconvenient Truth About Iraq:

It is time to tell an inconvenient truth about Iraq: it is an occupation, not a war. In wars, armies fight to dominate land. The US won the war three years ago when Bush said, “Mission Accomplished”. Then the occupation started, and our troops were not trained or equipped for an occupation under predictably hostile circumstances. Finally getting the courage to tell the truth that the US is an occupying force drastically changes the picture in Iraq. You cannot “win” an occupation. “Cut and run” does not apply to an occupation.

Regardless of the effect Gore’s movie has on the global warming debate, it looks like he’s definitely given liberals a new frame. When he titled his movie, he had to pick one aspect of his global warming spiel to stand for the whole thing. He chose to focus on the idea that global warming is a fact that no one wants to acknowledge. Now it looks like people are taking that frame and running with it, painting every liberal position as a brave stand by the reality-based community. I googled the phrase “another inconvenient truth” and got 47,000 hits. People are labeling all sorts of things as inconvenient truths: discarded electronics flood landfills with toxic components, urban gridlock is insoluble, dangerous chemicals are making kids sick. It’s a crowded bandwagon.

Jul 21 2006 10:30 pm | Framing and Linguistics | trackback | 1 Comment »

Bush hugs tree-huggers

As far as I can tell, the Republican line on sacrifice for the greater good, in the case of the Iraq war, is that there’s no need for the average American to pay more taxes, burn less fuel or start victory gardens, because we have aggregated all the necessary sacrifice into the bodies of our troops. They offer up the entirety of their lives in the name of the fight, so that we don’t have to give up portions of ours.

Until now! (maybe.) It seems that Bush is making good on his “addicted to oil” metaphor by enrolling the USA into a twelve-step program. Step one, of course, is overcoming denial:

MILWAUKEE Feb 20, 2006 (AP)— Seeking to fuel his own agenda, President Bush encouraged Americans to change their energy consumption habits and help move the nation away from its reliance on oil.

“By changing our driving habits,” Bush said, “we change our dependency on foreign sources of oil.”

This is all via Nicholas Beaudrot at Ezra Klein’s blog, who will believe it when he sees any policy proposals that ease us onto the wagon. That’s absolutely right, but I hope us lefties learn how to applaud changes like this without letting up on the pressure that makes sure these prescriptions come to pass. We like it when environmentalism is embraced as common sense. Bush won’t self-identify as an environmentalist until he’s neck-deep in melted glaciers, so it’s up to us to remind folks that Bush is saying what environmentalists say.

Feb 20 2006 07:10 pm | Framing and Technology | trackback | 4 Comments »

Hulk Smash? Hulk SMASH!!!

I meant to post this awhile ago, but lost track of it. Then, in this week’s Onion, I read about Stacker, a video game designed to have no effect on kids’ behavior. Relevance doesn’t come along every day. So, here’s Jon Carroll in the Chron a few months back:

Gov. Arnold Schwarzenegger, who as you’ll recall reached stardom by pretending to kill, maim, slaughter, decapitate, disembowel and otherwise eliminate various humans whom he deemed (for plot purposes) to be undeserving of continued life, last week signed a bill placing restrictions on the sale of “overly violent” video games.

Okay, that’s funny.

So let’s talk about the issue. The main reason given for restricting the sale of violent video games is that children, having played these games and been swept up in explicit violent fantasies, will go out and terrorize the cities and towns. There is no evidence that this is true, but a lot of people think it’s just common sense.

[...]I remember when heavy metal music was said to cause teen suicide and random classroom shootings. But it turned out it didn’t. In fact, the thing that seems to most closely correlate with the rise of heavy metal rock is the rise of Christian conservatism. Causality is a very tricky thing to play around with.

Totally. But I could argue that video games are more psychologically potent than heavy metal music or Governator movies because of the level of involvement in the action. Film, TV and music are passive experiences. Video games are interactive. Watching someone shoot a cop in a movie is different from taking some action that causes the cop to be shot onscreen. People learn behavior faster from doing than from watching. Can’t learn to ride a bike by watching an instructional video.

On the other hand, video games are at the lazy end of the physical involvement spectrum. Can’t learn to ride a bike by playing Paperboy.

Dec 17 2005 02:02 am | Framing | trackback | No Comments »

Free Markets vs. Capitalism

I was discussing the patent system with a right-wing penpal. At one point, he questioned the necessity of patents and copyrights and, because I believe that a properly-moderated patent/copyright system is a good healthy thing, I wondered how I ended up to the right of him on this issue. But…is it more conservative to believe there should be a patent system, or to believe ideas should multiply as freely as the ‘free market’ will let them?

Sep 16 2005 04:30 pm | Framing and Technology | trackback | No Comments »

Acronomotopoeia

Pam on Big Brass Blog took a look at some of the Free Republic reactions to a story about public breastfeeding. It’s pretty amazing. There needs to be a word for those times when you know damn well that some awful thing/idea is out there in the world, and yet you gawk with fascination when a specific example of that awful thing/idea is put in front of you. Intellectually, I know that somewhere in this wide nation of diverse opinions, there are people who are not merely discomfited by the sight of a woman breastfeeding in public, but are actively and vocally replused by it. But it’s still jarring to see that faraway, abstract stupidity manifest itself onto my computer screen in a specific stupid string of stupid words:

“These arrogant, brazen displays have brought this outcry on themselves. The public is tired of seeing Mother’s with babies hanging off of them everywhere. What? Is it some badge of courage, for a woman to nurse in public and then DARE someone to say something?”

Is there a vocabulary to describe the fact that I react just as strongly to this stuff as if I didn’t know it was already out there? The knowledge that Freeper opinions like these represent a tiny, tiny minority of people doesn’t quell it either.

Anyway. Further down, Pam MST3K’s one of the Freeper comments thusly:

“Nursing a child in public is not the same thing as peeing in public and don’t you think the gawkers will be more interested in the cheerleaders shaking their enhanced mammaries on field than some kid having lunch? [LOLOLOLOLOLOL]” (red emphasis in original. By which I mean, Pam’s post, not the original Freeper comment she is commenting on.)

I’ve seen the online expression “LOLOLOL” to express lots of laughter before, but it never struck me how strange it is. Like, it seems that “LOL” has to go through some complex linguistic/semantic origami before it can become “LOLOLOL”. I don’t remember the jargon for most of these transformations, but in essence, it’s a very strange way to play with an acronym.

Aug 14 2005 11:48 pm | Framing and Linguistics | trackback | 2 Comments »

Framing Examples: eBay for Losers

Us framing types are fond of saying that there are many conceptual structures missing from public discourse, and that liberals would have an easier time of things if those ideas were more prevalent. A concept I’d like to hear more of is the dollar auction. A dollar auction is a scenario invented by game theorists to model a certain type of human interaction, much like the Prisoner’s Dilemma game was invented to model the dynamic between cooperation and self-interest. I first read about it in The Prisoner’s Dilemma by William Poundstone. The excerpt from the book that introduces the dollar auction is online, but here’s my retelling of it:


Suppose I’m at a party with George and Donald. I pull out a crisp dollar bill (or twenty dollars, if you’re unwilling to suspend your disbelief) and crinkle the bill a little so that they hear the sound of money and give me their attention. Then I explain the rules of the game:

I am auctioning off this dollar bill. Whichever of you bids the highest wins. But there’s a catch: the person who bids the second highest also pays me what they bid, and they don’t get anything. Bidding starts at a penny.

Jul 17 2005 10:31 am | Framing | trackback | 3 Comments »

Dads of Derring-Do

I’ve got a theory that accounts for the pattern John Tierney notices in a recent Times column. The column complains about dumb dads on TV:

Where did we fathers go wrong? We spend twice as much time with our kids as we did two decades ago, but on television we’re oblivious (”Jimmy Neutron”), troubled (”The Sopranos”), deranged (”Malcolm in the Middle”) and generally incompetent (”Everybody Loves Raymond”). Even if Dad has a good job, like the star of “Home Improvement,” at home he’s forever making messes that must be straightened out by Mom.

There have always been some bumbling fathers like Dagwood Bumstead and Fred Flintstone, but now they’re the norm. A study by the National Fatherhood Initiative found that fathers are eight times more likely than mothers to be portrayed negatively on network television.

Jun 24 2005 11:31 pm | Framing | trackback | 6 Comments »

Prevention First

Democrats are doing things the right way with the Prevention First legislation proposed by Harry Reid and Hilary Clinton. When they stick to their principles and present policy that shows their vision, they’re suddenly a party I can get behind. Keep this up, and people won’t be saying we live in a one-party country.

Jun 20 2005 11:11 pm | Framing | trackback | 2 Comments »

Framing Example: Flip Strength

One of the things that’s hard to get across about frames (in the linguistic sense) is that they talk about the interplay between ideas and the words that express those ideas. Political framing adds a third element: public discourse. I’d like to write a few posts about examples of frames, to clarify.

The first frame I’m going to look at is flip strength. You probably have no idea what “flip strength” means, even though you know what the words “flip” and “strength” mean. You’re certainly not alone–the term isn’t in public discourse either. I first read about it in a paper entitled Frame Semantics, by Charles Fillmore (1982). It set the foundation for the study of framing in cognitive linguistics.

May 23 2005 07:44 pm | Framing | trackback | 6 Comments »

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